Preserving Beauty is a shoot that took place this year on the Jersey Shore. Our goals were to put a message of product safety and usefulness into a familial narrative. Through renting out a local beach house, locating tremendous performers, and a careful balance and fusion of both corporate messaging and creative passion our final product came together in a persuasive and successful way.

Connect is one of many productions we have done for Princeton University over the years. The goal here was to retell a story to students, alumni, and other potential donors about the progress in African American programs, and what the evolution of that experience has been like. We completed this through conducting a number of interviews, in an almost confessional style, combining area and location shoots, to end up with a moving spot that takes the viewer for a ride.

Childrens’ Futures is one of our favorite local charities, so we were thrilled when they asked us to do a piece highlighting their important work with childhood development. We did so by building a miniature city of the imagination, and then joining it with an on-site shoot of a children’s playground. The end result was a narrative where we see one exciting journey on how it is these child experience a world full of hope, opportunity, color, and fun.

For Harley Davidson we sought to show the thrill of the ride. We did this through harkening back to images of open-air, american highway, freedom and speed. The spot emerged as an intense, thrilling, evocative experience that is a reminder of the first time you hop on a Harley bike.